HERE ARE YOUR DIGITAL MARKETING SCORECARD RESULTS

What Does My Score Mean?

Let’s face it, things aren’t completely dire, but they could be way, way better too. You’re doing some things right, but not enough to outgun pesky competitors who are firmly focused on beating you online.

OK, What Do We Need to Do Next?

Luckily, Team Koalas some answers. Read on.

Step 1. Everything starts with buy-in. Everything.
It used to be that businesses could get along fine just by knowing the right people. For most businesses, these days are long gone. Online or not, everyone’s marketplace is highly competitive – and you’re going to be easily outclassed by competitors that invest more than you do in their digital marketing. Are you happy with this situation?

For many companies, the major factor holding them back is management buy-in to investing more online, but how do you convince everyone?

Understand how your competitors are using digital marketing, outgunning you online and stealing business from right under your noses. Competitor research objectively and starkly presents a persuasive argument for digital marketing. Hey, we know this research works, we’ve done it many times before.

Step 2. Form a digital strategy and plan.
Your digital plan is an evolving document that provides a blueprint for your goals and maps out your way of succeeding in your market. Your strategy morphs and changes over time and you might pivot as opportunities emerge. All this is fine.

Don’t try to do everything at once. Remember those that outgun you have invested over time to reach where they are. It’s okay to be running behind, but if there is no forward progress soon, the gap between your business and competitors is just going to get bigger.

Step 3. Choose the top 3 digital tactics to focus on immediately.
Your number 1 priority is always be your website. Potential customers need a place to visit 24 hours, 7 days, to find out more about your business. It needs to look good on mobile phones.

A website is your primary digital real estate and you have complete control over every aspect of it. Nothing – and we really mean nothing – is more important than your website.

The remaining priorities are specific to your business. The main factor that determines priorities 2 and 3 are your short versus longer term goals. For immediate outcomes, say you want immediate leads or sales, you’re almost certainly looking at paid digital campaign activity.

How Can I Get Started Right Now?

Need help with any of the steps outlined above? Talk to Digital Koalas.