How to write in conversational style

How to write in conversational style

How to write in conversational style May 2020 Even subconsciously, you probably already know that whatever writing you do, it’s all formula. How you write a novel differs from how you write a press release. Someone who is good at writing poetry cannot always...
Navigating COVID-19? Think Digital

Navigating COVID-19? Think Digital

Navigating COVID-19? Think digital. April 2020 Many businesses that are experiencing a downturn in trade due to the COVID-19 virus will be asking whether a digital (online) marketing strategy can be ramped up to attract a new pool of customers. In many cases, the...
How to stop competitors wasting your ad budget

How to stop competitors wasting your ad budget

Stop competitors wasting your ad budget APRIL 2020 It’s hard enough getting enough digital marketing budget than to have pesky competitors squander it on your behalf. If you’re thinking your competitors not customers are the ones clicking on your ads,...
3 Ways To Fix A Broken Keyword Strategy

3 Ways To Fix A Broken Keyword Strategy

3 Ways To Fix A Broken Keyword Strategy March 2020 In over 10 years of auditing SEM campaigns, over 90% of the time, the problem we’ve found with an advertiser SEM strategy has been their keyword strategy. Search Engine Marketing (SEM) is one of the most...
How to reduce the cost of PPC

How to reduce the cost of PPC

How to reduce the cost of PPC February 2020 One of the common complaints we hear is Google PPC advertising failing to deliver the expected ROI. There are many reasons for this – poor ad copy, poor audience profiling, poor keyword selection, amongst others....
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