SEO in under 10 minutes (Video)
SEO in under 10 minutes (Video) FEBRUARY 2020 Search engine optimisation is hard. You can’t stuff keywords into posts and pages, buy thousands of backlinks and do other shady practices that you could once get away with. Today, Google is very sophisticated with...
The art of navigating Google reviews
The art of navigating Google reviews FEBRUARY 2020 As part of digital strategy, Digital Koalas often advocates for businesses to encourage their customers to leave Google reviews. Having many 5-star reviews (in fact, any Google review average over 4.5) is great for...
What to expect from a digital audit
What to expect from a digital audit February 2020 Digital audits done properly are always worth doing – and the more you spend on digital marketing, the more important audits are. We don’t mean the sales gimmick type digital audits that agencies float to...
How to reduce the cost of PPC
How to reduce the cost of PPC February 2020 One of the common complaints we hear is Google PPC advertising failing to deliver the expected ROI. There are many reasons for this – poor ad copy, poor audience profiling, poor keyword selection, amongst others....
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