Navigating COVID-19? Think Digital

Navigating COVID-19? Think Digital

Navigating COVID-19? Think digital. April 2020 Many businesses that are experiencing a downturn in trade due to the COVID-19 virus will be asking whether a digital (online) marketing strategy can be ramped up to attract a new pool of customers. In many cases, the...
3 Ways To Fix A Broken Keyword Strategy

3 Ways To Fix A Broken Keyword Strategy

3 Ways To Fix A Broken Keyword Strategy March 2020 In over 10 years of auditing SEM campaigns, over 90% of the time, the problem we’ve found with an advertiser SEM strategy has been their keyword strategy. Search Engine Marketing (SEM) is one of the most...
SEO in under 10 minutes (Video)

SEO in under 10 minutes (Video)

SEO in under 10 minutes (Video) FEBRUARY 2020 Search engine optimisation is hard. You can’t stuff keywords into posts and pages, buy thousands of backlinks and do other shady practices that you could once get away with. Today, Google is very sophisticated with...
The art of navigating Google reviews

The art of navigating Google reviews

The art of navigating Google reviews FEBRUARY 2020 ​As part of digital strategy, Digital Koalas often advocates for businesses to encourage their customers to leave Google reviews. Having many 5-star reviews (in fact, any Google review average over 4.5) is great for...
5-Step Organic Search (SEO) Beginners Guide

5-Step Organic Search (SEO) Beginners Guide

5-Step Organic Search SEO Beginners Guide February 2020 There is no doubt that being on the first page in Google for a competitive keyword or phrase is akin to digital marketing gold. People will go to extraordinary lengths to snag a coveted front page position....
Get your website working in China

Get your website working in China

Get your website working in China JANUARY 2020 nĭ hăo.At the very least, if you’re thinking of taking your website into China, learn to say hello in the local lingo. Mandarin is the world’s most spoken language. (In fact, there are 3 main languages in...
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