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OUR APPROACH
DIGITAL DONE DIFFERENT

Digital Koalas demystifies the complex world of digital marketing for marketers, business owners and agencies. We are a team of independent senior marketing strategists and advisors that specialise in maximising ROI for clients that rely on digital marketing to reach more people and grow their business.

Everything starts with strategy.
The digital world is a noisy, cluttered, competitive marketplace. Getting attention is hard. How well you navigate determines how well you’ll realise your commercial goals. We can help build the roadmap.

Online brand strategy.
Digital channel strategy.
Development of Key Performance Indicators (KPIs).
Audience defining and targeting.
Competitive intelligence.
Campaign strategy plus media plan (if required).
Technology mix (web, smartphone applications).
eCommerce strategy.
Budget recommendations.
Preparation of 12-month digital marketing plan
Quarterly review and audit schedule.

A digital marketing audit is a thorough, customised report that can help your business to more effectively use and leverage digital marketing.We assess your performance against best practice, to improve campaign performance and ensure ROI is maximised.

High level competitive analysis and intelligence report.
Evaluation of digital presence.
Digital campaign reviews.
Digital assets assessment (including web, social channels, mobile applications)
Data analysis and insight sharing.
Campaign optimisation report to best practice.
Digital KPI review and development.
Digital KPI review and development.
External agency performance report.
Quarterly review and audit schedule.
Review agency billings, including compliance of costs to contract.
Reviews of job costs to budget.
Reviews of contracts and agreements, including identifyingmissing contract terms.Review of digital plans.

Hiring the right team is essential for success. Digital Koalas helps clients to assess digital marketing agency pitches and shortlist talent. We also assist with recruiting digital marketing staff for clients establishing the digital marketing function in-house.

In-house digital skill gap assessment and recommendations.
In-house team recruitment.
Training recommendations for in-house teams.
Project management and ad-hoc consultancy.
Preparation of digital marketing agency briefs.
Digital marketing agency pitch assessment.
Agency shortlist and selection.

Prepare to break into new markets, gain new customers and expand your reach. Digital Koalas works as a powerful extension to your marketing team. We offer help with media planning, campaign set-up, audience profiling, media buying and platform optimisation to best practice standards.

Audience profiling and targeting.
Campaign planning, set-up and monitoring.
Digital infrastructure set-up, including tracking code.
Media buying (SEM, PPC, Lead Generation, Social, Video).
Campaign management and optimisation.
Campaign reporting.
Campaign auditing and reviews.
Ad-hoc media consultancy.

Without leads, phones don’t ring, sales aren’t made and businesses don’t survive. We are expert at generating and managing digital leads, for both B2C and B2B clients. We’re a boutique agency, small enough to care, and ambitious enough to deliver meaningful results for your business.

Campaign communication assets.
High-conversion landing pages.
Campaign set-up and testing.
Campaign implementation.
Fully-optimised campaign management.
Media planning and buying.
Integrated lead management.
All funnel set-up and management.
Reporting and data insights.

Everything starts with strategy.
The digital world is a noisy, cluttered, competitive marketplace. Getting attention is hard. How well you navigate determines how well you’ll realise your commercial goals. We can help build the roadmap.

Online brand strategy.
Digital channel strategy.
Development of Key Performance Indicators (KPIs).
Audience defining and targeting.
Competitive intelligence.
Campaign strategy plus media plan (if required).
Technology mix (web, smartphone applications).
eCommerce strategy.
Budget recommendations.
Preparation of 12-month digital marketing plan
Quarterly review and audit schedule.

A digital marketing audit is a thorough, customised report that can help your business to more effectively use and leverage digital marketing.We assess your performance against best practice, to improve campaign performance and ensure ROI is maximised.

High level competitive analysis and intelligence report.
Evaluation of digital presence.
Digital campaign reviews.
Digital assets assessment (including web, social channels, mobile applications)
Data analysis and insight sharing.
Campaign optimisation report to best practice.
Digital KPI review and development.
Digital KPI review and development.
External agency performance report.
Quarterly review and audit schedule.
Review agency billings, including compliance of costs to contract.
Reviews of job costs to budget.
Reviews of contracts and agreements, including identifyingmissing contract terms.Review of digital plans.

Hiring the right team is essential for success. Digital Koalas helps clients to assess digital marketing agency pitches and shortlist talent. We also assist with recruiting digital marketing staff for clients establishing the digital marketing function in-house.

In-house digital skill gap assessment and recommendations.
In-house team recruitment.
Training recommendations for in-house teams.
Project management and ad-hoc consultancy.
Preparation of digital marketing agency briefs.
Digital marketing agency pitch assessment.
Agency shortlist and selection.

Prepare to break into new markets, gain new customers and expand your reach. Digital Koalas works as a powerful extension to your marketing team. We offer help with media planning, campaign set-up, audience profiling, media buying and platform optimisation to best practice standards.

Audience profiling and targeting.
Campaign planning, set-up and monitoring.
Digital infrastructure set-up, including tracking code.
Media buying (SEM, PPC, Lead Generation, Social, Video).
Campaign management and optimisation.
Campaign reporting.
Campaign auditing and reviews.
Ad-hoc media consultancy.

Without leads, phones don’t ring, sales aren’t made and businesses don’t survive. We are expert at generating and managing digital leads, for both B2C and B2B clients. We’re a boutique agency, small enough to care, and ambitious enough to deliver meaningful results for your business.

Campaign communication assets.
High-conversion landing pages.
Campaign set-up and testing.
Campaign implementation.
Fully-optimised campaign management.
Media planning and buying.
Integrated lead management.
All funnel set-up and management.
Reporting and data insights.

Meet the
team

Our team is made up of real-world senior marketers who are results-driven, energetic and curious.

Across our team, we have managed P&L, operational budgets and multi-million dollar digital campaigns. Like our clients, we’ve been accountable for meeting sales forecasts to ensure business profitability.

We have broad industry experience and we have worked with all sizes of businesses – from start-ups through to very large, complex corporations. We love that every industry has its own characteristics and each business its own unique digital presence.

We don’t ever cut corners and we hate wasted budgets. We pay close attention to detail, listen to learn, customise digital strategies to each client, use deep data insights to inform our recommendations, and then we deliver results.

Fiona Mackenzie
Fiona is a senior strategic marketer with broad sector experience including eCommerce, technology (web, smartphone applications), telecommunications, banking, energy, healthcare and professional services.

She has worked with B2B and B2C businesses of all sizes, from start-ups through to Australia’s largest corporations.

She holds a Masters in Business Administration. She is Agile-Certified.

Jihad Majzoub
Jihad is a senior digital marketer with extensive agency experience managing campaign budgets of over US$10m per annum.

He has worked with some of the Middle East’s biggest brands.

His major industry experience includes retail, telecommunications, FMCG, hospitality, energy and he holds multiple industry accreditations.

He holds a Master in Management and Marketing.

Dina Adra
Dina has strong expertise in developing digital marketing strategies and content creation.

She has managed small and very large digital media campaigns (more than AU$10M p.a.) and has a strong interest in campaign and data analysis.

Dina has multiple Google certifications as well as Bing and Hubspot certifications. She holds a Master of Business Administration.

our experience
who we work with

Our founders have local and international experience working with brands in renewables, professional services, FMCG, hospitality, publishing, apparel, retail and more.