Sit in any room with a group of digital marketers for long enough and, if you’re not an industry insider, chances are you’ll fall prey to confusing buzzwords or industry jargon.
In our world, breadcrumbs aren’t the stuff your sourdough loaf leaves behind. A cookie isn’t something you bake in the oven. A medium isn’t someone who can foretell the future, and organic doesn’t refer to vegetables grown in Uncle Bob’s fertiliser-free garden.
To help you navigate this new wilderness, we developed a free digital marketing glossary of terms that helps people to decode digital. Think of it as a buzzword buster.
It’s not the definitive list, but it includes the important ones we think people might want or need to know.And it’s free.
Download: The Digital Koalas Glossary.
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About us: Digital Koalas is a Melbourne-based Digital Marketing Consultancy.
We work with businesses, marketing teams and agencies to develop digital strategy, conduct independent digital audits, manage digital media buying and campaign optimisation, and provide assistance with digital team & talent recruitment.
Ready to talk to us? Say hello.
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