HERE ARE YOUR DIGITAL MARKETING SCORECARD RESULTS

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Step 1: Build your trust and authority.
Now that you’re far into the digital marketing journey, let’s consolidate what you’ve done by taking trust and authority to the next level. Consider verifying social accounts, increasing testimonials across platforms, having a spokesperson active as a human face to your business. Communications need to frank, transparent, and resonate with buyers to maximize ROI.

Step 2. Undertake a competitive analysis.
One of the waysto uncover opportunity is understanding how your competitors are using digital marketing. Information is your weapon! Use it to create competitive advantage by targeting competitor vulnerabilities.

At Koalas, we’re huge fans of competitor intelligence. Why? Not because we copy, but because when we see what competitors do well, and what they do badly, we can develop competitive strategies through these insights. Like you, we play to win, but a big part of winning in digital marketing depends on data.

Step 3. Optimise. Then optimise more.
You’re already doing great. So, we think your competitors are probably doing competitor intelligence on you, trying to identify your strategies and, maybe even copying what you’ve done. Plagiarism might be the finest form of flattery to some, but we hear you. It’s downright annoying.

The only way to beat the copycats is to stay one step ahead. To do this, you need to continue to optimise, change your messaging, test new strategies and platforms, and keep competitors guessing what your next move might be.

How Can I Get Started Right Now?

Need help with any of the steps outlined above? Talk to Digital Koalas.